
Burton Kia‘Highly Commended’ for sales success at Dealer Excellence Awards
Burton Kia has been ‘Highly Commended’ in the ’Sales Excellence’ category at the 2025 Kia Dealer Excellence Awards. The awards were announced during the annual Kia National Dealer Conference in Liverpool, which took place on Tuesday 13 January.
This isn’t the first time that Burton Kia has been recognised at the annual awards, most recently securing second place for the overall Dealer Excellence Award in 2021.
Sanka De Silva, Sales Director at Kia UK, said: “Sales are, naturally, at the core of our business as a provider of mobility solutions and last year Kia achieved yet another record with 113,436 vehicles registered.
“This sort of achievement is only made possible thanks to the perseverance of the customer-facing dealer sales teams, who tirelessly work to understand a customer’s requirements and meet them with the right product. Congratulations to the Burton Kia team for their hard work.”
More than 1,000 Kia dealer staff and employees attended the conference, which opened with this year’s business focus, ‘Shaping our Future’. The conference outlines Kia’s performance over the past 12 months – another record year in the UK – as well as honouring the dealerships that have led the way.
Kia’s dealerships are ranked by consumers as among the best in the UK, while the brand itself is often rated by dealers as the number one franchise. Kia has been ranked the number one volume brand franchise in the past six successive National Franchised Dealers Association (NFDA) Dealer Attitude Surveys.
Dealer Excellence Awards
The annual Kia Dealer Excellence Awards recognise outstanding performance across Kia’s nationwide network of 190 UK dealerships. This year’s honourees were celebrated for their exceptional commitment over the past 12 months, with the coveted ‘Dealer of the Year’ title awarded to the top performing retailer, and the joint second-placed dealerships each receiving a ‘Dealer Excellence’ trophy.
For the second year running, the ‘EV Excellence’ award reflects the growing momentum of electric vehicle adoption. The award sits alongside the established ‘Sales Excellence’, ‘After Sales Excellence’ and ‘Customer Experience’ awards. Each category names a single winner, supported by up to nine ‘Highly Commended’ dealerships.
Kia in 2025
Kia ended 2025 as the UK’s fourth most popular car brand, with a healthy 5.6% market share and having registered 113,436 units. Kia continues to add fresh consumer choices and updates to its multi award-winning model line-up. In 2025 alone, these include the updated new Sportage, new Stonic and new EV6 GT, alongside new model launches of the EV4, EV5, EV9 GT, K4, PV5 Cargo and PV5 Passenger. 2025 also saw the EV3 win both the ‘2025 World Car of the Year’ and ‘2025 UK Car of the Year’ awards. In addition, Kia’s first dedicated electric commercial vehicle, the PV5, picked up the ‘2026 International Van of the Year’ award along with a host of other prominent ‘Van of the Year’ awards from various automotive publications.
2026 and beyond
Kia kick started the year with the reveal of the EV2 at the Belgian Motor Show on 9 January. Following this, the model line-up will be further strengthened by the launch of the Seltos in the UK – a popular model in other markets – and various derivatives of the PV5 commercial vehicle. These models, supported by the rest of the line-up, will help Kia to aim for yet another record year in 2026.